This is my signature Sienna Diaper Rash formula for New born babys with a different label. The only difference between this product and the Sienna Diaper Rash is a 20% non-nano Zinc Oxide as opposed to a 40%. The same wonderful Organic Calendula infused Jojoba seed oil is mixed with Emu oil to acheive the perfect balance of wax esters and omega fatty acids of your baby’s skin.